Investment strategy

Investment Philosophy

Our investment principles guide our investment strategy and form the basis from which investment decisions are made. Before embarking on any investment plan it is important to have the correct foundation on which to base an investment strategy. With this in mind we have chosen certain basic investment principles that include:

  • The enemy is inflation. A portfolio must be constructed to provide real, global returns.
  • Active management rather than passive management is the correct approach. We believe that developing markets enable active managers to outperform. Active management does not mean trading, but active monitoring and reviewing of investment decisions in a tax sensitive manner.


  • Timing matters. We adopt a phased approach to investing in equity and bond markets to reduce the risk that day to day volatility can present. We firmly believe that time is the great lever in investing and that the investor’s greatest resource is time.
  • Long-term investing removes the negative surprises and risks that short-term investing can endure. The relative importance of a share’s earnings and dividend growth is overwhelming over the long-term and rarely fails to meet investor’s objectives.
  • Markets move on sentiment. They overshoot when times are good and they fall faster and lower when negative news abounds. What pulls markets back to their long-term mean and upward trend are fundamental valuations.
  • Dividend yields are a key indicator of value. We prefer shares that offer a relatively high and consistent dividend yield, which will ensure that over a period of time shareholders recoup their original investment.
Client risk and return objectives
  • Each client is interviewed and a detailed appraisal of the client’s specific risk and return objectives are made.
  • Considerations such as unique needs, tax constraints and time horizon, are taken into consideration. This information is then related to the various investment options in order to identify the appropriate portfolio for each client.
  • The client is not absolved from the responsibility of the investment. The client has a responsibility to communicate his objectives and tolerances for risk, and the responsibility of the investment manager is to understand these parameters and create a portfolio that meets them.